Florida Retail Group is a boutique retail real estate firm founded in Jacksonville in 2012. We specialize in tenant representation, site selection, and ground-up development for national and regional retail users across Florida and South Georgia.

Brian Platock and Charlie Colyer lead the firm with a combined 40+ years of commercial real estate experience. Our approach is straightforward: deep local market knowledge, rigorous underwriting, and a commitment to putting clients in locations built to perform. We don’t hand off deals — the principals are involved from first conversation to closing.